The Studio
We craft strategies rooted in the science of decision-making. By leveraging how the brain processes information through elements such as form, color, and material, we create brands that shape perceptions and influence choices.
Our approach is straightforward. We avoid overused industry mantras and vague promises.
Every project is grounded in evidence-based insights, combining consumer psychology with innovative design.
The Founder
Fernando Arendar has spent over 20 years shaping brands for consumer goods, working with industry leaders such as Nestlé, PepsiCo, and Unilever, and developing more than 630 products. His expertise lies in understanding how every design choice interacts with human behavior, ensuring that each packaging element, from textures to typography, conveys the right story.
At Nitid Studio, Fernando leads a team dedicated to using science as the foundation for creating brands that thrive in complex markets.
MEDIA
The Goods
Topys -Chinese
30 min de NeuroMarketing Podcast
Dig In Podcast
Kirk & Kurtts
Toni Colom Podcast - Spanish
Labels & Labeling
Empaque & Conversion - Spanish
Revista PM Interveiw - Spanish
America 360 Interveiw - Spanish
La Nacion - Spanish
Climate Action Pakistan
Forbes - Spanish
Economía y Desarrollo - Spanish
Arecucuta.com - Spanish
Fernando’s groundbreaking work has garnered significant attention from various media outlets. Over the years, his innovative approach has been featured in industry-leading publications and platforms.
His expertise has positioned him as a thought leader in the field, and his contributions have helped shape the conversation around the role of packaging in enhancing the consumer experience.