The Quirky Farm Shop
Project Description
Challenge
The Quirky Farm Shop had built a loyal following through farmers markets, but their packaging wasn’t ready for the pace and pressure of UK retail. The brand looked charming up close, yet it lacked a distinctive visual asset that could stand out across categories or help shoppers recognize the line at a glance.
With a growing portfolio that ranged from jams to oils, the brand needed a system that worked on shelf and supported a clear, unified identity.
Outcome
We created a single iconic element that cuts across the entire portfolio and anchors the brand wherever it appears. This asset boosts recognition and gives shoppers an instant cue that ties every product back to the same source.
The design system improves processing fluency on shelf, reduces visual friction, and helps the line compete in a crowded retail space. By combining color, structure, and clear hierarchy, the new packaging elevates the brand while keeping its playful, homegrown personality intact.