Project Description

Challenge

Skinwit needed to reposition its brand in the competitive skincare market. The old image failed to communicate the brand’s spirit or the quality of its ingredients.

On top of that, consumers struggled to understand the order of use for the creams, especially distinguishing day from night products.

Outcome

The redesign reduced visual noise and improved processing fluency, allowing consumers to grasp product order at a glance. Numbered cues acted as simple cognitive shortcuts, while variations in caps created crossmodal signals that distinguished day from night creams.

To convey a sense of premium quality, we introduced golden details, a visual code widely associated with value and exclusivity.

Together, these choices strengthened recognition, guided usage effortlessly, and elevated the overall perception of the brand.