PowerUp
Project Description
Challenge
PowerUp, a functional herbal infusion brand, approached us for a complete brand redesign. Our main challenge was to identify and capture the functional benefits that consumers seek in a health beverage.
The brand had to be perceived as honest, healthy, light, modern, and energetic while avoiding any resemblance to energy drinks.
Outcome
We redesigned the PowerUp brand to create a modern identity aligned with consumer needs. A translucent label showcased the product, evoking honesty, quality, and purity, while fruit and vegetable illustrations conveyed its healthy and refreshing nature. Minimalist design highlighted its lightness, and playful typography with bright colors reflected energy and vitality without resembling an energy drink.
The result is a unique brand identity that positions PowerUp as a functional herbal infusion promoting wellness and healthier lifestyle choices, appealing to consumers seeking flavorful, energizing beverages with a focus on health and functionality.
