PowerUp
Project Description
Challenge
Banso Plantain Chips aimed to share the rich flavors and traditions of Cameroonian cuisine with the world. They needed a brand identity that authentically represented Cameroon's vibrant culture while standing out in the competitive global snack market.
The challenge was to create packaging that would resonate with international audiences while staying true to its Cameroonian roots.
Outcome
We developed a brand strategy rooted in collaborative workshops and market research, ensuring cultural authenticity and market relevance.
Drawing inspiration from Cameroon's rich culinary traditions, the packaging features traditional patterns and vibrant colors that evoke the essence of the region.
The result is a remarkable brand identity that celebrates Cameroonian heritage while appealing to global consumers, positioning Banso Plantain Chips as a standout snack in the marketplace.
