Berg Bites
Rebranding
Challenge
Berg Bites is a health food company that produces energy bites. It has been in the DC / NY market for more than 3 years and is currently expanding to other markets. That's why they needed a redesign of their brand since the one they had was old and lacked consistency. They were looking for a modern and clear design.
Outcome
A much simpler, modern and stripped of effects logo was designed. We used a more delicate typography with thin and thick strokes that give it a certain homemade product character. Violet was set as the main color and a palette of saturated colors was designed to work with it.
